A concept pavilion of modern Russian visual language "ROW" has been opened in Gostiny Dvor. In the space of the former landing stages facing Rybny Lane, objects of modern designers of clothing, interior and accessories, works by artists, ceramists, jewelers and much more are presented.
The art director of the project is Nikita Lukinsky, a designer, researcher of Russian visual art and the author of one of the key profile telegram channels "Unify the soul". The project organizer is Zaryadye Park.
The ROW project is being implemented to support Russian designers and artists and spread their creativity. The aim of the project is to search and update the Russian visual language. Clothing, interior items, jewelry, works of art and books become the subject of research, revealing the trajectory of modern design development in Russia.
Russian Russian residents of the RYAD project work with traditional types and form factors of art, such as ancient Russian ornaments, toys, and costumes, as well as with 20th-century aesthetics, from Russian avant-garde to Soviet architecture and branding, as well as with current ways of representing what is "Russian."
In the space on Rybny Lane, various manifestations of the sacred, sensual and sincere form a single image that interacts with both the community and the general audience.
Among the project participants: TATLIN publishing house, Mast brand, designer Anton Lisin, designer Sasha Gapanovich, if u like brand, designer and researcher Lyuba Teptsova, Shcheloch project, KOTOMA brand, Lamp Block project, artist Maxim Demin, Random project, Brevno brands, "Stratopacks" and others.
The ROW Pavilion has become not only part of the cultural perimeter of Gostiny Dvor and the object of an entire walking ecosystem, including Zaryadye Park, Gostiny Dvor and Kitay-Gorod, but also an element of the updated look of the historical center of Moscow, where the current form unites the content through time.
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