What is design thinking? How does this new approach affect the solution of complex problems? Are there universal methods and algorithms, and is it possible to apply design thinking in any professional field? Our expert will help to take a fresh look at the system that has conquered the whole world.
Design thinking is a concept that everyone has heard of, but so far not everyone can say certainty what it means. Nevertheless, most large corporations and project teams have been using this method for a long time in their practice, since it offers all-purpose ways to solve a wide range of complex tasks. Design thinking can be applied in almost any professional field: a set of interdisciplinary technologies allows to effectively build work on a project of any complexity.
The main idea of design thinking is to transform the reality for the better with the help of simple steps. At the lecture, we will try to figure out whether this approach is all-purpose indeed. We will talk in details about the concept of design thinking. You will know about the main tools of design thinking and how to use them in practice, how to conduct effective research and apply an iterative method when creating a project.
, Ph.D. in Art History, Associate Professor at the Department of Integrated Communications of the National Research University Higher School of Economics, member of Moscow Union of Artists. Expert in the field of branding and visual communications, member of the International Association Union of Designers. Author of books, researches, and publications on corporate and government communications, territorial branding, design and media, author of courses and lectures in the following areas: territory branding, modern communication technologies, advertising, media, visual identity, and design