What is visual language, how it expresses brand philosophy, what is corporate identity and what affects its creation? Our experts will tell about the new trend — the formation of design systems — sets of rules that form a single brand concept for the company.
It is known that large companies are interested in creating their own unique visual language that accurately reflects the brand philosophy and inspires consumer confidence in the product.
There is a set of rules and components in the design system that form a single visual concept of the company's corporate identity. Today, the development of design systems is one of the highest paid areas in the industry. Therefore, designers strive to increase their competencies and reach a new professional level while working with brands. We will talk about the reasons for design system appearance and discuss how it changed the understanding of digital product development. Are there advantages for designers, developers and end users in the design systems?
We will get acquainted with the best examples of design systems and find out how a young designer can start his way in the development of design systems and find his place under the sun.
, Art Director of Catzwolf Digital. Served as Digital Art Director at Deluxe Interactive, participated in projects with TNT channel, was part of the VR development team for Yota and Yandex, created the design of the Russian Railways mobile app for buying tickets.